Nigerian music icon 2Baba (Innocent Idibia) has sparked widespread concern and confusion among fans after a strange image of him appeared on a public billboard in Edo State.

The photo, which has since gone viral, was part of a campaign celebrating the second year in office of his wife, Natasha Osawuru, who represents the Egor Constituency at the Edo State House of Assembly. However, what caught everyone’s attention was not the political milestone—but the peculiar red and black markings on 2Baba’s face in the promotional image.

Social media users were quick to react, expressing everything from genuine concern to disbelief and humor. Some fans speculated that the image looked like a ritual scene or a spiritual trance, while others took jabs at the music star’s history of romantic entanglements.

Here are some of the top reactions:

• @beautifullly_b: “Natasha wan really mess this man up because what is this? 😂😂😂 Na she be Tuface punishment for all the women e don play with.”
• @slimella22___: “Ezemuo and wife part 1 & 2.”
• @urbanluxurycloset: “I saw it at Egor yesterday while driving—I nearly died of laughter! 😂”
• @insta_glos: “He looks like someone in a trance. But it serves him right for all his philandering while married.”

While neither 2Baba nor Natasha has responded publicly to the viral reactions, the billboard has become a trending topic, with fans both amused and puzzled by the artist’s altered appearance.

As the conversation continues online, many are wondering: was it a design mishap, a symbolic choice, or just a publicity stunt gone wrong?