Honestly, I feel like Afrobeats has stalled a bit globally. Don’t get me wrong — it’s amazing how far our sound has come. But I think we’ve reached a point where we need to be more fearless with our music.
I said this when I was chatting with Madame Joyce recently — a lot of artists have gotten really comfortable making money from one particular sound. And because of that, they’re scared to take risks and step outside the box. It’s like, why change something that’s already paying the bills, right? But the danger is, if we don’t push ourselves creatively, the whole genre can stagnate.
One of my favorite projects last year was Rema’s HEIS. To me, that’s what the evolution of Afrobeats looks like — he took risks, he pushed the sound, and it paid off. It moved the culture forward and his career forward.
There are so many artists out here with huge hits, but some of them aren’t willing to experiment. And that’s why I feel Afrobeats is in a bit of a rut right now.
We need to get it together. African music needs to evolve — it should excite people again, make them feel something new. We can’t be afraid to try new things. That’s the only way we’ll keep this momentum going and take it to the next level.
